Terms of Service
Dance Shape LLC | Mia by Dance Shape
Effective Date: October 27, 2026
Last Updated: October 27, 2026
Welcome to Dance Shape!
These Terms of Service (“Terms”) govern your access to and use of the websites, software, products, subscriptions, and digital marketing services provided by Dance Shape LLC (“Dance Shape,” “Company,” “we,” “us,” or “our”), including our AI-powered marketing assistant, Mia by Dance Shape (“Mia”).
By accessing our websites, registering for an account, purchasing a subscription, or using our services, you agree to these Terms and our Privacy Policy.
Please read these Terms carefully before using our services.
1. About Dance Shape
Dance Shape provides digital marketing solutions designed primarily for dance studios and other qualifying businesses.
Our services may include:
AI-powered local search engine optimization (SEO)
Google Business Profile optimization and management
Google Maps and local search visibility monitoring
Online reputation and review management
AI-assisted marketing content creation
Automated social media publishing
Marketing photographs and promotional video tools
Website SEO recommendations and optimization
Local business directory and citation management
Marketing analytics and performance reporting
Additional digital marketing services offered separately
Mia by Dance Shape is our branded AI-powered marketing assistant designed to automate and simplify selected marketing activities.
Our services may incorporate licensed software, artificial intelligence, APIs, and technology provided by independent third-party providers.
Features and availability may vary depending on your subscription, connected accounts, geographic location, and third-party platform requirements.
2. Eligibility and Business Use
Our paid marketing services are primarily intended for businesses and individuals authorized to act on behalf of those businesses.
By registering for an account or purchasing services, you represent that:
You are at least 18 years old.
You have the legal authority to enter into these Terms.
You are authorized to represent the business for which services are requested.
Information you provide is accurate, current, and complete.
Your use of our services complies with applicable laws and third-party platform policies.
If you accept these Terms on behalf of a business or other organization, you represent that you have authority to bind that organization to this agreement.
We may refuse, suspend, or terminate service where eligibility or authorization requirements are not met.
3. Mia AI Marketing Services
Mia assists businesses with selected online marketing activities through artificial intelligence and automated technology.
Depending on your subscription, Mia may:
Analyze and optimize Google Business Profile information.
Create and schedule Google Business Profile posts.
Publish approved content to supported social media accounts.
Assist with requesting and responding to authentic customer reviews.
Optimize photographs and create promotional marketing content.
Generate short-form promotional videos.
Analyze website SEO opportunities.
Monitor local search rankings and competitor visibility.
Generate geographic Google Maps ranking reports.
Monitor visibility across supported AI search platforms.
Provide marketing activity reports and recommendations.
3.1 Automated Operations
Certain features operate automatically after account setup and authorization.
By activating an automated feature, you authorize Dance Shape and its service providers to perform the actions described in your selected settings, including publishing content or making approved changes to connected business accounts.
Where approval settings are available, you may choose whether certain activities require your review before publication.
Enabling automatic publishing constitutes authorization for those activities within the configured settings.
3.2 Human Oversight
Although Mia is designed to reduce manual marketing work, artificial intelligence is not infallible.
AI-generated content may occasionally contain inaccurate, incomplete, outdated, or inappropriate information.
You remain responsible for ensuring that published business information, promotions, offers, schedules, prices, photographs, and other content accurately represent your business.
Dance Shape may provide tools for reviewing or approving content, but does not guarantee that every automated action or AI-generated item will receive individual human review.
3.3 Product Availability
Specific capabilities may change as our technology providers update their systems.
We may add, improve, replace, or discontinue features when reasonably necessary for security, compliance, technical compatibility, or service development.
For material changes to paid services, we will provide reasonable notice where practicable and honor applicable contractual and legal obligations.
4. Google Business Profile Authorization
Certain Dance Shape services require access to your Google Business Profile.
By connecting your profile or granting management permissions, you authorize Dance Shape and its authorized technology providers to perform the selected services on your behalf.
These activities may include:
Updating business information and descriptions.
Managing supported business profile attributes.
Adding approved photographs and updates.
Publishing Google Business Profile posts.
Monitoring profile performance.
Assisting with customer review responses, where separately authorized.
Performing other actions permitted by your selected service and account settings.
We will obtain the necessary authorization before accessing or managing your business profile.
4.1 Ownership of Your Google Business Profile
You retain ownership or co-ownership of your Google Business Profile at all times.
Dance Shape does not purchase, own, or claim exclusive ownership of your Google Business Profile.
You may request the removal of our management access when discontinuing the relevant service.
In accordance with applicable Google third-party policies, we will provide the ability to disassociate your Google Business Profile from our services and relinquish our management permissions within seven business days after receiving your request.
4.2 Independent Relationship With Google
Google Business Profile is a service offered by Google without a Google subscription or listing fee.
Dance Shape charges for marketing software, automation, optimization, management, reporting, and related services—not for ownership of a Google Business Profile or guaranteed placement in Google results.
Dance Shape is an independent marketing services provider and is not Google, an employee of Google, or an official representative of Google.
Google may independently modify, suspend, restrict, or remove business profiles or features in accordance with its policies.
Dance Shape cannot override Google’s decisions or guarantee that a profile will remain published or verified.
5. Marketing Results and Performance
Dance Shape works to improve the consistency, effectiveness, and visibility of your online marketing activities.
However, we do not guarantee any specific search ranking, number of leads, customer inquiries, new students, bookings, revenue, or financial return.
Marketing performance can depend on numerous factors beyond our control, including:
Geographic location and local competition
Search engine algorithms
Third-party platform policies
Business profile history and completeness
Website quality and technical performance
Customer reviews and reputation
Market demand and seasonality
The accuracy of business information
Customer behavior and conversion processes
Examples, case studies, projections, performance goals, and third-party results are provided for informational purposes only unless expressly stated otherwise.
Past results do not guarantee future performance.
Search engines and AI platforms may change their algorithms, recommendations, interfaces, or ranking systems without notice.
Any reported ranking improvements, visibility scores, or competitor comparisons should be understood within the methodology and limitations of the reporting tools used.
6. Customer Accounts and Security
Certain services require the creation of a customer account.
You agree to:
Provide accurate registration information.
Maintain the confidentiality of your login credentials.
Restrict account access to authorized users.
Notify Dance Shape promptly of suspected unauthorized access.
Maintain appropriate security measures for connected business accounts.
Ensure that employees or representatives using your account comply with these Terms.
You are responsible for activities performed through your account, except to the extent resulting from Dance Shape’s breach of its obligations or applicable law.
We may implement reasonable security measures, including identity verification, access restrictions, and temporary account suspension where necessary to protect customer information or prevent unauthorized activity.
You must not attempt to access another customer’s account, circumvent security protections, or interfere with our systems.
7. Customer Content and Permissions
You retain ownership of the original content and materials you provide to Dance Shape, subject to any applicable third-party rights.
Customer materials may include:
Business names and logos
Photographs and videos
Marketing descriptions
Class schedules and service information
Testimonials and reviews
Promotional offers
Website content
Brand guidelines and other business information
By submitting these materials, you grant Dance Shape and its authorized providers a nonexclusive, worldwide, royalty-free license to store, reproduce, adapt, process, and use those materials solely as reasonably necessary to provide, operate, and support the contracted services.
This permission continues for the duration necessary to deliver the services, subject to applicable retention obligations and our Privacy Policy.
You represent that you own or possess the rights and permissions necessary for the content you submit.
7.1 Dance Studio Photography and Minors
Dance studios frequently work with children and young performers.
You are responsible for obtaining any legally required parental, guardian, model, copyright, or other permissions before providing images, videos, names, or personal information for marketing use.
Do not upload sensitive information about minors or students unless it is necessary, lawful, and appropriately authorized.
Dance Shape may decline to publish or process material where we reasonably believe the required permissions have not been obtained.
8. AI-Generated Content and Intellectual Property
Mia may generate text, images, videos, recommendations, reports, and other marketing materials using artificial intelligence.
You acknowledge that:
AI-generated material may not be unique or eligible for copyright protection.
Similar content may be generated for other customers.
Generated content may require editing or fact-checking.
Some AI outputs may be subject to third-party licensing terms.
You are responsible for reviewing the accuracy, legality, and suitability of content used in your business.
Subject to payment of applicable fees and third-party restrictions, you may use deliverables generated specifically for your business for lawful business marketing purposes.
Dance Shape retains ownership of its brand names, software configurations, templates, workflows, proprietary processes, training resources, and other intellectual property not expressly transferred to you.
Nothing in these Terms grants you ownership of Mia’s underlying software, AI models, algorithms, or proprietary technology.
9. Reviews and Reputation Management
Mia may assist with customer review requests, review monitoring, and review responses.
You agree that all review-related activities must comply with applicable laws and platform policies.
You may not use our services to:
Create or distribute fabricated reviews.
Purchase or incentivize Google reviews.
Misrepresent customer experiences.
Impersonate customers or reviewers.
Selectively solicit only positive Google reviews.
Discourage legitimate negative feedback.
Manipulate ratings or review systems.
Retaliate against customers for truthful reviews.
Review requests must be directed appropriately and comply with applicable privacy, communications, and consumer protection requirements.
Before automated review responses are enabled, you must provide the authorization required by the relevant platform.
Dance Shape does not guarantee that a particular number of reviews will be received or that existing reviews will be removed, changed, or improved.
Google and other review platforms retain authority over their review systems.
10. Subscription Plans and Pricing
Dance Shape may offer monthly, annual, or other subscription plans.
Current subscription pricing, included features, billing frequency, and applicable charges are displayed on the relevant pricing page, checkout page, or written order agreement.
Unless expressly stated otherwise:
Subscription fees are charged in advance for the selected billing period.
Prices are stated in U.S. dollars.
Each studio location may require its own subscription.
Additional locations, features, or services may incur additional charges.
Applicable taxes may be added.
Paid advertising budgets and separately ordered services are not included unless expressly specified.
A purchase confirmation or invoice identifies the applicable subscription and billing terms.
In the event of a conflict between a specific written service order and these Terms, the service order controls with respect to the purchased services, provided it does not override nonwaivable legal rights.
10.1 Automatic Renewal
Subscriptions renew automatically at the end of each billing period unless canceled before the next renewal date.
By affirmatively agreeing to automatic renewal during checkout, you authorize Dance Shape or its designated payment processor to charge your selected payment method for the recurring subscription amount, applicable taxes, and any separately authorized recurring charges.
Before enrollment, we will disclose the recurring amount, renewal frequency, cancellation method, and any applicable minimum commitment.
Your consent to recurring billing is separate from your general acceptance of these Terms.
10.2 Price Changes
We may change subscription pricing with reasonable advance notice.
Price changes affecting an existing subscription will generally take effect on a subsequent renewal, subject to any applicable fixed-price commitment or legal requirement.
You may cancel before the new price takes effect if you do not wish to continue at the revised rate.
11. Payments and Billing
Payments may be processed through Stripe or another authorized third-party payment provider.
By submitting payment information, you authorize the applicable processor to charge your payment method in accordance with your selected purchase or subscription.
Dance Shape does not require customers to provide complete payment card details directly to us when those details are collected by a secure payment processor.
You agree to maintain a valid payment method and accurate billing information.
If a payment fails, we may notify you and provide an opportunity to update your payment information.
We may suspend paid services for continued nonpayment after any notice or cure period required by law or a written agreement.
Suspension of services does not transfer ownership of your Google Business Profile or other third-party business accounts to Dance Shape.
12. Cancellation and Refunds
12.1 Canceling Your Subscription
Unless your order expressly establishes a different minimum term, subscriptions are offered on a recurring basis and may be canceled at any time.
You may request cancellation through:
The subscription-management or billing portal, where available.
Our designated online cancellation process.
An email to billing@danceshape.com.
For online subscriptions, we will provide an accessible online cancellation method where required by applicable law.
Cancellation takes effect at the end of your current paid billing period unless otherwise required by law or agreed in writing.
After cancellation, no further renewal charges will be assessed, although previously incurred or separately authorized charges may remain payable.
12.2 Refund Policy
Unless otherwise required by applicable law or expressly stated in a written offer:
Subscription payments are generally nonrefundable once the applicable billing period begins.
Partial billing periods are not automatically prorated.
Setup fees and completed services are generally nonrefundable.
Fees for third-party purchases already incurred on your behalf may be nonrefundable.
Nothing in this policy limits legal rights that cannot be waived.
If you believe a charge was made in error, contact billing@danceshape.com with the relevant billing information.
12.3 Free Trials and Promotions
If we offer a free trial or promotional subscription, the applicable offer will disclose its duration, eligibility, any future charges, and cancellation requirements.
Where a trial converts into a paid subscription, we will obtain any consent required by applicable law before charging you.
13. Onboarding and Service Activation
Certain services require you to complete onboarding before marketing activities can begin.
Onboarding may require:
Providing accurate business information.
Connecting your Google Business Profile.
Granting relevant account permissions.
Connecting supported social media accounts.
Uploading approved photographs and brand assets.
Selecting publishing preferences.
Completing required authorization procedures.
The timing of activation depends on receiving the necessary information, approvals, account access, and third-party verification.
Delays caused by incomplete onboarding or restrictions imposed by third-party platforms may affect service delivery.
Subscription billing begins on the date disclosed during checkout or in your written order, which may differ from the date all account integrations become operational.
Any special activation commitments must be stated in writing.
14. Third-Party Platforms and Services
Dance Shape may integrate with or rely on independent technology providers, including services associated with:
Google
Meta, Facebook, and Instagram
TikTok
YouTube
LinkedIn
Stripe
AI technology and automation providers
Website hosting and reporting services
Use of these services may be governed by their respective terms, privacy policies, and technical requirements.
You are responsible for complying with the applicable terms of accounts you own or control.
Third-party platforms may change, restrict, discontinue, or interrupt their services without notice.
Dance Shape is not responsible for decisions or restrictions independently imposed by third-party platforms, except to the extent caused by our own breach, negligence, or misconduct.
We will make reasonable efforts to restore or adapt affected services where commercially practicable.
15. Data Privacy and Confidentiality
We respect the confidentiality of customer business information and personal data.
Our collection, use, storage, disclosure, and retention of personal information are described in our separate Privacy Policy.
Where applicable, Dance Shape and its authorized providers may process business information, marketing content, account credentials, performance data, and customer information as necessary to provide the contracted services.
We may use service providers to assist with hosting, automation, analytics, communications, billing, and support.
We will take commercially reasonable measures to protect information entrusted to us.
You remain responsible for providing any notices, obtaining any consents, and establishing any legal basis required for the personal information you collect and submit through your business.
Where required, the parties will enter into appropriate additional data-processing terms.
15.1 Customer Contact Information
If you use marketing features to send emails, SMS messages, review requests, or other communications, you represent that you have the rights and authorizations necessary to contact recipients.
You are responsible for applicable consent, unsubscribe, opt-out, and recordkeeping requirements, including those governing commercial email, text messages, and automated communications.
You must not upload or use unlawfully obtained mailing lists or contact databases.
16. Acceptable Use
You agree not to misuse our website, software, or services.
Prohibited uses include:
Conducting illegal or fraudulent marketing activities.
Generating deceptive advertisements or claims.
Sending unauthorized spam or unsolicited communications in violation of law.
Creating fake customer reviews or misleading endorsements.
Violating intellectual property or privacy rights.
Uploading malicious software or harmful code.
Attempting unauthorized access to accounts or systems.
Circumventing security protections or platform restrictions.
Using the services to harass, threaten, discriminate against, or deceive others.
Misrepresenting your identity or authority to manage a business account.
Attempting to reverse engineer or improperly resell licensed technology.
We may investigate suspected violations and take proportionate action, including warnings, restrictions, suspension, or termination.
17. Website Content and Ownership
The Dance Shape website and associated materials may contain text, graphics, logos, photographs, videos, software designs, educational materials, and other protected content.
Except for customer-owned materials and third-party content, these materials are owned by or licensed to Dance Shape.
You may view and use our publicly available content for legitimate personal or business evaluation.
You may not reproduce, distribute, republish, sell, or commercially exploit our proprietary content without written permission, except where permitted by law.
The names Dance Shape, Mia by Dance Shape, and associated branding may not be used in a way that falsely implies sponsorship, affiliation, or endorsement.
18. Service Availability and Maintenance
We aim to provide reliable access to our websites and subscribed services.
However, uninterrupted availability cannot be guaranteed.
Services may be temporarily unavailable due to:
Scheduled maintenance
Security updates
Network interruptions
Hosting problems
Third-party API outages
Platform restrictions
Events beyond our reasonable control
Where practical, we will provide notice of significant scheduled disruptions.
We may perform emergency maintenance without advance notice where necessary to protect our systems, customers, or connected accounts.
No specific uptime service level is promised unless established in a separate written agreement.
19. Disclaimer of Warranties
To the fullest extent permitted by applicable law, Dance Shape provides its websites and services on an “as available” basis.
Except for warranties expressly stated in a written agreement, we disclaim implied warranties of merchantability, fitness for a particular purpose, and noninfringement to the extent legally permissible.
We do not warrant that:
The services will meet every business objective.
Google or other platforms will grant favorable rankings.
AI-generated content will always be accurate or original.
Every feature will be available without interruption.
Marketing campaigns will generate a specified financial return.
Third-party integrations will remain available indefinitely.
Nothing in these Terms excludes rights or warranties that cannot lawfully be disclaimed.
20. Limitation of Liability
To the maximum extent permitted by applicable law, Dance Shape will not be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost business opportunities, or loss of anticipated revenue, arising from the use of our services.
Except for liabilities that cannot legally be limited, Dance Shape’s total aggregate liability arising from or relating to the paid services will not exceed the total fees paid by the affected customer to Dance Shape during the twelve months immediately preceding the event giving rise to the claim.
This limitation applies only to the extent permitted by law and does not exclude liability for fraud, willful misconduct, or other matters for which liability may not legally be excluded.
Nothing in these Terms limits any nonwaivable statutory rights.
21. Indemnification
To the extent permitted by law, you agree to defend, indemnify, and hold harmless Dance Shape and its officers, employees, and authorized representatives against third-party claims, damages, liabilities, and reasonable expenses arising from:
Content you provide without the necessary rights or permissions.
Your unlawful use of the services.
Your violation of applicable marketing or privacy laws.
Misrepresentations regarding your authority to manage connected accounts.
Your material breach of these Terms.
This obligation does not apply to the extent the claim results from Dance Shape’s own unlawful conduct, negligence, or breach of its obligations.
22. Termination of Services
You may discontinue paid services in accordance with the cancellation terms applicable to your subscription.
Dance Shape may suspend or terminate services if:
Required payments remain unpaid.
You materially violate these Terms.
You engage in unlawful or abusive activity.
Continued service would create a material security risk.
Required third-party access becomes unavailable.
We are legally required to discontinue service.
Where reasonable, we will provide advance notice and an opportunity to remedy a violation.
Upon termination:
Access to paid Mia features may end.
Recurring billing will stop in accordance with the applicable cancellation date.
Authorized platform management access will be relinquished as required.
Customer content and records will be retained or deleted according to our Privacy Policy, applicable agreements, and legal obligations.
Outstanding payment obligations incurred before termination will remain payable.
Your Google Business Profile remains yours. We will not withhold control of it as leverage for payment or continued business.
You are responsible for retaining copies of important business records and content before access to a subscribed service ends.
23. Changes to These Terms
Dance Shape may update these Terms from time to time to reflect changes in our services, technology, business operations, or legal requirements.
When material changes affect existing customers, we will provide reasonable advance notice where required by law or contract.
The revised Terms will display an updated effective date.
Continued use of the services after properly notified changes take effect constitutes acceptance where permitted by applicable law.
Changes requiring additional affirmative consent will not take effect without that consent.
24. Governing Law and Dispute Resolution
Unless applicable law requires otherwise, these Terms are governed by the laws of the State of Connecticut, United States, without regard to conflict-of-law principles.
If a dispute arises, you agree to contact Dance Shape first so that both parties may attempt to resolve the matter informally.
For disputes that cannot be resolved informally, the parties consent to the jurisdiction of the appropriate state or federal courts located in Connecticut, to the extent permitted by applicable law.
Nothing in these Terms restricts rights to pursue claims or remedies that cannot lawfully be waived.
25. General Provisions
Entire Agreement: These Terms, together with the applicable Privacy Policy, checkout disclosures, and any written service agreement, constitute the agreement governing the services.
Severability: If any provision is determined to be unenforceable, the remaining provisions will continue to apply to the extent legally permitted.
No Waiver: Failure to enforce a provision does not constitute a waiver of the right to enforce it later.
Assignment: You may not transfer a subscription or agreement without our prior written consent, except where prohibited by law. Dance Shape may assign its rights and obligations in connection with a legitimate business reorganization, merger, or sale, subject to applicable legal requirements.
Independent Contractors: These Terms do not establish an employment, partnership, franchise, or joint venture relationship between the parties.
Force Majeure: Neither party will be responsible for delays or failures caused by events beyond its reasonable control, except for payment obligations already incurred, and subject to applicable law.
Electronic Communications: You agree that agreements, invoices, and service-related notices may be provided electronically where permitted by law.
26. Contact Information
For questions regarding these Terms, your subscription, or our services, please contact:
Dance Shape LLC
Mia by Dance Shape
Email: hello@danceshape.com
Billing: billing@danceshape.com
Website: https://www.danceshape.com
We welcome questions regarding our services and will make reasonable efforts to address concerns promptly.
Thank you for choosing Dance Shape.
Our mission is to make professional marketing technology more accessible to dance studios, helping owners maintain a stronger online presence while focusing their attention on what matters most: their students.
Dance Shape — Marketing for Dance Studios.
Mia — Your Marketing Never Misses a Beat.