Privacy Policy

Dance Shape LLC | Mia by Dance Shape

Effective Date: October 27, 2026
Last Updated: October 27, 2026

At Dance Shape, we believe protecting your privacy is just as important as helping your business grow.

This Privacy Policy explains how Dance Shape LLC (“Dance Shape,” “Company,” “we,” “us,” or “our”) collects, uses, processes, stores, and shares personal information in connection with our websites, products, software, subscriptions, and marketing services, including Mia by Dance Shape (“Mia”).

Mia is an AI-powered marketing assistant designed primarily for dance studios, providing automated local SEO, Google Business Profile management, reputation management, content creation, and online visibility monitoring.

We recognize that our customers entrust us with information about their businesses, employees, students, and marketing activities. We take that responsibility seriously.

By using our websites or services, you acknowledge the information practices described in this Privacy Policy. Where applicable law requires consent for a particular activity, we will request that consent separately.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

The Dance Shape website and associated webpages.
Mia by Dance Shape and its customer dashboard.
Free Google visibility audits and marketing assessment tools.
Customer registration and onboarding forms.
Monthly and annual marketing subscriptions.
Google Business Profile and connected social media integrations.
AI-assisted marketing and content automation.
Email, SMS, and other business communications.
Customer support and service inquiries.
Marketing campaigns, newsletters, and promotional forms.
Related products and services offered by Dance Shape.

This policy also explains how we may handle information supplied by our business customers concerning their own customers, employees, or students.

Third-party websites and services may have their own privacy policies.

2. Who We Are

Dance Shape LLC is a digital marketing company specializing in marketing technology and services for dance studios.

Our AI-powered marketing assistant, Mia, helps dance studios manage selected online marketing activities, improve their local search presence, and monitor online visibility.

For personal information we collect for our own website operations, customer relationships, billing, and marketing, Dance Shape generally determines the purposes and means of processing.

When we process personal information solely on behalf of a dance studio, such as information about its students or review-request recipients, we generally act as a service provider or processor under the studio’s instructions.

The studio remains responsible for its own privacy notices, required permissions, and lawful handling of that information.

Company: Dance Shape LLC
Privacy Contact: legal@danceshape.com
Website: https://www.danceshape.com

3. Information We Collect

We collect information necessary to operate our business, provide requested services, communicate with customers, and improve the user experience.

3.1 Information You Provide Directly

When you contact us, request a marketing audit, register for Mia, or purchase our services, we may collect:

First and last name
Business or studio name
Business email address
Telephone number
Business mailing address
Website address
Business location
Job title or business role
Account registration information
Subscription selection and preferences
Billing contact details
Communications and support requests
Marketing preferences
Other information you voluntarily provide

You may choose not to provide certain information, although some services cannot function without the details necessary for account setup or business verification.

3.2 Dance Studio Business Information

To configure and operate Mia, we may collect or access information about your studio, including:

Studio name and operating locations
Google Business Profile information
Business descriptions and categories
Class offerings and dance programs
Business hours
Contact information and website links
Service areas
Promotional offers
Instructor and staff information you provide
Studio photographs and videos
Brand logos and marketing materials
Business reviews and publicly available ratings
Social media account information
Marketing goals and preferences

Some of this information may be publicly available through search engines, business directories, or social media platforms.

We use this information to deliver the marketing services you authorize.

3.3 Google Business Profile and Connected Accounts

When you authorize Mia to access your Google Business Profile or other supported accounts, we may receive information made available through the relevant platform and the permissions you grant.

Depending on the service, this may include:

Business profile details
Profile photographs and posts
Customer reviews and review-response information
Business profile performance metrics
Search visibility and ranking information
Connected account identifiers
Information necessary to publish approved content
Account authorization and connection status

We request access only to permissions reasonably necessary for the features you choose to use.

You can revoke platform access through the applicable third-party account settings or by contacting us for assistance.

Revoking access may prevent certain Mia features from functioning.

Your Google Business Profile remains under your ownership and control.

3.4 Website Usage and Technical Information

When you visit our website or use our software, we and our authorized providers may automatically collect:

IP address
Browser type and version
Device type
Operating system
Pages visited
Referring websites
Approximate geographic location derived from technical information
Date and time of visits
Website interaction and navigation data
Diagnostic, performance, and error information

This information helps us maintain website functionality, protect against unauthorized access, understand visitor behavior, and improve our services.

3.5 Subscription and Payment Information

When you purchase a subscription or other service, payment information may be collected and processed by Stripe or another authorized payment processor.

We may receive:

Customer and billing contact information
Payment status
Transaction identifiers
Subscription details
Invoice history
Billing dates
Payment method type and limited card details, such as the last four digits
Refund or cancellation information

Payment card information is handled by the applicable payment provider according to its own privacy and security practices.

We do not need access to complete payment card numbers to administer ordinary subscriptions.

3.6 Free Marketing Audits

When you request a free dance studio visibility audit, we may collect:

Your name and contact information
Studio name and location
Studio website address
Public Google Business Profile information
Search visibility findings
Local ranking information
Competitor comparison data
Audit results and recommendations

We use this information to prepare the requested audit, deliver the results, respond to inquiries, and, subject to applicable marketing preferences and law, communicate about Dance Shape services.

Some audit tools may be operated or hosted by our technology partners, including Merchynt. Their separate data practices may apply where they independently collect or process information.

Where applicable, we will identify relevant third-party collection practices in the audit form or associated notices.

4. How We Use Your Information

Dance Shape processes personal information for legitimate business and service-related purposes, including the following.

4.1 Providing Our Services

We use your information to:

Register and administer Mia accounts.
Configure AI-powered marketing features.
Connect authorized business profiles.
Perform local SEO analysis and optimization.
Prepare and publish marketing content.
Manage review-related activities.
Generate website SEO recommendations.
Monitor local search visibility.
Produce marketing analytics and reports.
Provide onboarding and customer support.

4.2 Operating and Improving Our Business

We may use information to:

Maintain and secure our website.
Diagnose technical problems.
Improve software usability.
Develop service features.
Analyze customer support needs.
Maintain business records.
Manage subscriptions and payments.
Detect fraud and unauthorized activities.

4.3 Communicating With You

We may contact you regarding:

Account activation
Subscription confirmations
Billing and payment notifications
Service changes
Security notifications
Technical support
Required content approvals
Marketing reports
Product updates

These service communications may be necessary even if you unsubscribe from promotional emails.

4.4 Promotional Communications

Where permitted by law and your preferences, we may send information about:

Mia features and updates
Dance Shape marketing solutions
Product demonstrations
Marketing tips and educational resources
Special offers and promotions
New products or service offerings

You may unsubscribe from promotional emails using the unsubscribe link included in the message or by contacting us.

We do not treat accepting our Terms of Service, requesting a free audit, or providing a phone number as automatic consent to receive marketing text messages or automated marketing calls where additional consent is legally required.

5. Artificial Intelligence and Automated Marketing

Mia uses artificial intelligence and automation technologies to assist with online marketing tasks.

These technologies may process business information, marketing preferences, photographs, content, reviews, and selected performance data to perform services you authorize.

5.1 AI-Assisted Content Creation

Mia may analyze information about your studio to generate:

Google Business Profile posts
Social media content
Business descriptions
Review response suggestions
Promotional videos
Website content recommendations
Search optimization suggestions
Marketing insights and reports

AI-generated content may be processed by third-party technology or AI service providers working with our platform.

We use these services to provide the features and automations included in your subscription.

We do not use our business customers’ student contact lists to develop general-purpose AI models for Dance Shape’s own purposes.

The handling of information by underlying AI and software providers is subject to their applicable agreements, technical configurations, and privacy practices.

5.2 Automated Publishing

When you enable automatic publishing, Mia may use approved business information and connected accounts to publish marketing content according to your settings.

Your selected permissions determine which supported activities may be performed automatically and which require approval.

You remain responsible for the accuracy and authorization of materials submitted for publication.

5.3 AI Limitations

AI-generated materials may contain errors or outdated information.

We encourage customers to review important business details, marketing claims, class information, pricing, and time-sensitive promotions.

Dance Shape does not use Mia to make automated decisions concerning an individual’s employment, creditworthiness, housing, or other similarly significant personal matters.

6. Google API Data and Third-Party Integrations

Mia may rely on integrations with Google and other marketing platforms.

When information is obtained through Google APIs, its access, use, storage, and disclosure are subject to applicable Google API policies and restrictions.

Where Google’s Limited Use requirements apply, information accessed through those APIs will be used and shared only as permitted under those requirements, including providing the authorized user-facing features, protecting security, or meeting applicable legal obligations.

We do not sell Google API information obtained from your connected account or use it for unrelated advertising profiles.

Authorized information may be processed by contracted technical providers where necessary to operate the functionality you have selected and where permitted by platform rules.

We do not authorize human access to restricted Google API data except where necessary and permitted for security, support with appropriate authorization, legal compliance, or other uses allowed under the applicable Google policies.

You may revoke authorized access through your Google account or request assistance from Dance Shape.

Disconnecting an account prevents future access through that connection but may not automatically erase information already lawfully collected or records subject to retention requirements.

7. Customer Reviews and Reputation Management

Mia may assist in requesting, monitoring, and responding to reviews.

Where a studio provides contact information for review requests, Dance Shape and its providers may process:

Recipient names
Email addresses
Telephone numbers
Review-request status
Messaging and delivery records
Review content and response information

Such information is processed for the studio’s authorized review-management activities.

Dance Shape does not treat student or review-recipient information supplied for those purposes as an independent Dance Shape marketing list.

Dance studios are responsible for ensuring that they have the rights and permissions necessary to contact their students or customers.

Review requests and responses must comply with applicable laws and the rules of the relevant review platform.

8. Information About Students and Minors

We recognize that dance studios may serve children and younger students.

Dance Shape does not design Mia as a social platform or direct marketing service for children.

However, studios may provide photographs, videos, testimonials, or other approved marketing materials featuring minors.

By submitting such materials, the studio represents that it has obtained any required parental, guardian, privacy, and publicity permissions.

We request that customers avoid submitting unnecessary personal information about children, including sensitive student records, birth dates, medical information, or other details unrelated to the marketing service.

Where personal information relating to minors is processed on behalf of a studio, we handle that information for the authorized service purpose, subject to applicable contractual and legal requirements.

If you believe personal information about a child has been submitted or processed improperly, contact us at [Privacy Email Address].

We will investigate the concern and take appropriate action.

9. When We Share Information

Dance Shape does not sell customer or student contact lists as a standalone product.

We may share personal information with other organizations when necessary for the purposes described in this policy.

9.1 Technology and Service Providers

We may share relevant information with trusted providers supporting:

AI marketing software
Cloud hosting and storage
Google Business Profile management
Marketing automation
Email and SMS communications
Analytics and reporting
Payment processing
Website operations
Customer support
Security and fraud prevention

Our primary white-label technology provider for Mia is Merchynt LLC, which supplies technology underlying the service.

Merchynt may process information on our behalf and may separately process certain information under its own privacy policy when acting independently.

Merchynt’s Privacy Policy is available at:

https://www.merchynt.com/privacy

We encourage customers to review that policy, particularly when using a tool hosted or directly operated by Merchynt.

9.2 Connected Social Media and Marketing Platforms

When you authorize content to be published or data to be exchanged with Google, Facebook, Instagram, LinkedIn, TikTok, YouTube, or other supported services, the relevant information may be transmitted to those platforms.

The platforms may process information according to their own terms and privacy policies.

9.3 Professional Advisors and Legal Obligations

We may disclose information to accountants, legal advisors, insurers, regulators, or other authorized parties when reasonably necessary to:

Comply with law or legal process.
Protect our legal rights.
Prevent fraud or security threats.
Resolve disputes.
Enforce contractual obligations.

9.4 Business Transfers

If Dance Shape participates in a merger, acquisition, business restructuring, or sale of business assets, relevant information may be transferred as permitted by applicable law and subject to appropriate confidentiality and privacy protections.

9.5 Analytics and Advertising Providers

If our website uses advertising pixels or similar technologies, limited device identifiers and website activity information may be shared with analytics and advertising providers.

Some privacy laws may classify certain advertising-related disclosures as a “sale” or “sharing” of personal information even where no monetary payment is received.

We provide applicable privacy choices and opt-out mechanisms as required by law.

10. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to provide functionality and understand how visitors interact with our services.

These technologies may include:

Essential Cookies

Used for important website functionality, login sessions, security, and account preferences.

Analytics Cookies

Used to understand website traffic, page performance, and visitor interactions.

Functional Cookies

Used to support preferences and improve the website experience.

Advertising Cookies

Where implemented, used to measure campaigns, understand advertising performance, or deliver relevant advertisements.

You may control cookies through your browser settings and, where provided, our website’s cookie-preference controls.

Where applicable law requires consent for nonessential tracking technologies, we will request that consent before enabling them.

Disabling certain cookies may affect website functionality.

11. Sale, Sharing, and Targeted Advertising Choices

Dance Shape does not independently sell student databases or customer lists collected to deliver Mia services.

Where advertising or analytics technologies are used, certain disclosures may be considered sales or sharing for targeted advertising under applicable privacy laws.

Where those laws apply, you may request to opt out of covered data sales, sharing, or targeted advertising through:

Email: legal@danceshape.com

We will also recognize legally required browser-based opt-out signals, including applicable Global Privacy Control signals, where required by law.

Some third-party tools may have independent data collection and disclosure practices. Those practices are governed by the relevant provider’s notices and your available choices.

12. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, alteration, disclosure, and loss.

Depending on the information and service involved, safeguards may include:

Access restrictions
Account authentication
Secure transmission mechanisms
Provider security controls
Restricted administrative permissions
Security monitoring
Data access management
Appropriate service-provider agreements

Security measures may be implemented directly by Dance Shape or through authorized technology providers.

Although we work to protect information, no website, cloud platform, or electronic transmission method can guarantee absolute security.

If you believe your account or information has been compromised, please notify us promptly.

13. How Long We Retain Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods depend on the nature of the information and the reason for processing.

For example:

Customer Account Information

Generally retained while the account or business relationship remains active and for an appropriate period afterward to address legal, accounting, security, or contractual obligations.

Subscription and Payment Records

Retained as necessary to satisfy tax, accounting, payment, dispute-resolution, and legal requirements.

Marketing Audit Requests

Retained for the period necessary to provide the requested audit, address follow-up inquiries, and manage the prospective customer relationship, subject to applicable marketing preferences and legal requirements.

Customer Marketing Content

Retained while needed to deliver subscribed services, subject to applicable provider retention policies and any legal preservation obligations.

Website Analytics and Security Logs

Retained according to operational needs, configured analytics tools, provider policies, and applicable law.

When information is no longer necessary, we take appropriate steps to delete, deidentify, or securely dispose of it.

Certain records may remain temporarily in backups or be retained when legally necessary.

You may request deletion of qualifying personal information as described below.

14. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Confirm whether we process your personal information.
Access personal information we maintain about you.
Correct inaccurate personal information.
Request deletion of eligible personal information.
Obtain a portable copy of certain personal information.
Opt out of certain sales or sharing of personal information.
Opt out of targeted advertising.
Opt out of qualifying automated profiling.
Withdraw consent where processing relies on consent.
Appeal certain decisions regarding privacy rights requests.
Obtain additional information about applicable data disclosures.

These rights are subject to applicable legal requirements, exceptions, and verification procedures.

14.1 How to Submit a Request

To exercise your rights, contact:

Email: legal@danceshape.com
Subject: Privacy Rights Request

We may request information reasonably necessary to verify your identity before providing access, correction, or deletion.

We do not require identity verification for sale or sharing opt-out requests where the law prohibits such verification.

We will respond within the time limits required by applicable law.

14.2 Appeals

If we deny a request and applicable law gives you a right to appeal, you may submit an appeal to [Privacy Email Address] with the subject line “Privacy Appeal.”

Include your original request and any additional information you wish us to consider.

We will review the appeal and respond as required by applicable law, including providing information about further complaint options when required.

14.3 Authorized Representatives

Where permitted by law, an authorized representative may submit a privacy request on your behalf.

We may request appropriate documentation confirming the representative’s authority.

15. Connecticut Privacy Rights

Dance Shape LLC is based in Connecticut.

Where the Connecticut Data Privacy Act applies to our processing activities, qualifying Connecticut residents may exercise the rights provided under that law.

These may include rights concerning access, correction, deletion, portability, certain disclosures, targeted advertising, data sales, and qualifying profiling.

Connecticut residents may also use recognized universal opt-out preference signals where applicable.

Rights and obligations depend on the type of information, the activity involved, applicable statutory thresholds, and any legal exemptions.

To submit a request, use the contact methods described in Section 14.

16. California and Other U.S. State Privacy Rights

Residents of California and certain other U.S. states may have additional privacy protections under applicable state law.

Where relevant laws apply, these may include rights to access or know personal information, correct it, delete it, receive portable information, opt out of covered sales or sharing, and limit certain sensitive information uses.

We will not unlawfully discriminate against individuals for exercising their privacy rights.

Business contact information may also qualify as personal information under certain state laws.

If a legally required privacy choice applies to your information, you may submit a request through the methods provided in this policy.

17. International Users

Dance Shape primarily offers its services to businesses in the United States, but individuals outside the United States may access our websites or services.

Personal information may be stored or processed in the United States or in other locations where authorized technology providers operate.

Applicable privacy protections and transfer requirements will be addressed according to relevant law.

Where European Economic Area or United Kingdom data protection law applies, processing may rely on appropriate legal grounds, including contractual necessity, legitimate interests, compliance with legal obligations, or consent where required.

Individuals covered by those laws may have additional rights, including rights to object to processing, request restriction, and lodge complaints with an appropriate supervisory authority.

We will implement appropriate international transfer safeguards where legally required.

18. Marketing Emails and Communications

If you subscribe to our newsletter or otherwise authorize promotional communications, we may send you emails about Dance Shape, Mia, studio marketing strategies, and related services.

You may unsubscribe at any time using the unsubscribe link in our promotional emails.

Unsubscribing from marketing emails does not automatically cancel a paid subscription or prevent essential service-related communications.

For SMS marketing or automated promotional calls requiring additional consent, we will request the necessary authorization.

Where applicable, message recipients may revoke consent through the opt-out methods provided in those communications.

19. Third-Party Websites and External Links

Our websites may contain links to third-party websites, social networks, business resources, and payment platforms.

We are not responsible for the independent privacy practices of those websites.

When you leave our website or use an external service, we recommend reviewing its privacy policy and terms.

Integrating an external platform with Mia may require separate authorization and acceptance of that platform’s terms.

20. Data Processing on Behalf of Dance Studios

In certain circumstances, Dance Shape processes information supplied by a business customer solely to deliver its selected marketing services.

Such data may include limited student or customer contact information, review-request records, communications, and approved marketing materials.

In these situations:

The dance studio determines the lawful purpose for collecting and using the information.
Dance Shape processes the information to provide the authorized services.
Appropriate third-party providers may assist with processing.
The studio remains responsible for any required notices and consents.
Data is not authorized for unrelated marketing merely because it passes through Mia.
Data subject requests may need to be directed to the studio responsible for the information.

Where necessary, Dance Shape and the studio may enter into additional data-processing terms defining their respective obligations.

21. Account Closure and Data Deletion

If you cancel a Mia subscription or close your account, certain information may remain temporarily necessary for billing, support, security, legal compliance, or account closure.

You may request deletion of eligible information by contacting us.

Where permitted and technically supported, we will coordinate with our relevant providers to delete or appropriately restrict information no longer required for an authorized purpose.

Removing our access to your Google Business Profile or another connected platform does not delete that platform’s independently maintained business records.

You retain control of your own business accounts and may separately manage information directly through the corresponding platforms.

Some historical marketing information, reporting records, or content may remain subject to the provider’s retention policies and applicable legal obligations.

22. Updates to This Privacy Policy

We may revise this Privacy Policy periodically to reflect:

New Mia capabilities
Changes to our services
New integrations or technology providers
Updated privacy laws
Security and operational improvements
Changes to our data handling practices

When material changes affect how we handle personal information, we will provide notice or obtain additional consent where required by law.

The updated policy will display a revised effective date.

Previous versions may be made available upon reasonable request where required.

23. Contact Dance Shape

If you have questions about this Privacy Policy, the information we collect, or your privacy rights, please contact:

Dance Shape LLC
Mia by Dance Shape

Privacy Email: legal@danceshape.com
Customer Support: hello@danceshape.com
Website: https://www.danceshape.com

For requests concerning a studio’s own student or customer records, you may also need to contact the studio that originally collected the information.

We are committed to addressing privacy questions and requests appropriately.

Our Commitment to Your Privacy

At Dance Shape, our goal is to help dance studios grow through intelligent, accessible marketing technology.

We believe effective marketing should be built on trust, transparency, and responsible use of information.

Mia is designed to make marketing easier while helping studio owners remain in control of their business information, content, and connected accounts.

Dance Shape — Marketing for Dance Studios.

Mia — Your Marketing Never Misses a Beat.