With digital marketing, there’s some debate going among leading experts over which marketing strategy is best to grow your business.
Would SEO or social media marketing be the better option?
In most cases, businesses will hire an SEO expert or agency to increase their online visibility in search engines without even thinking about the various social media channels and the traffic that it can bring to their business. On the other hand, there are some businesses who focus their attention entirely on building a social media following without spending any time on SEO.
Let’s compare SEO and Social Media Marketing to see which option is best.
- Targeting an Audience
To bring in relevant traffic and sales, it’s important to your business to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms. Most if not all social media platforms allow you to create certain ads that specifically target people within a certain demographic who will be interested in your niche.
SEO is not quite as targeted. Although you can certainly try to target those interested in your niche, you generally cannot target a specific demographic.
How Much Effort Is Involved?
To ensure a return on investment (ROI), you’ll want to consider how much effort is required to promote your content via various social media channels and SEO. With social media, you’ll have to plan and post regular content on the various platforms. While there are many tools available that can make the posting process easier, you still have to do this on a consistent basis.
Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each and every day.
SEO, on the other hand, will require a lot of work, but once you start to rank your web pages in various search engines, there will be less ongoing and hands-on work involved.
Which Content Should You Use?
Whether you are performing SEO or social media marketing, you’ll need to create valuable content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not. When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.
For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.
So, Which is Better – SEO or Social Media Marketing?
You’ll see the most benefits from incorporating both SEO and social media marketing tactics into your digital marketing efforts.
Write long articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable.
Search engines often use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.
So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services.
The answer is easy: do both!